Trivago
Challenge
Solution
Since 2015, the Trivago brand hasn't been renovated, while the hotel booking industry has been strongly improving and developing since then, Trivago faced the problem of an outdated look and feel. To solve the problem brand reached out for a new visual identity.
To emphasise the benefits of comparing prices and saving money
on great deals suggested by Trivago, the new strategy line is "Search savvy,
Feel super." While maintaining and slightly enhancing the brand's iconic colours, redesigned visual communication has a fluid, modern, and playful tone of voice. The sophisticated shapes and lines used in the logo highlight the lightness and ease of movement, as well as the smooth and reliable experience that Trivago offers to its users.
The new brand identity aims to convey the dynamic aspects of travelling
and the unforgettable emotions people experience during their vacations.
It is common to see travellers struggling to carry their luggage around the city, especially while walking on the stairs.
To address this inconvenience and create a traveller-friendly advertising campaign, the proposal is to design ramps
or slides for people and their suitcases.
