Create a sub-brand and design a conceptual website promoting the hobby you are passionate about.
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As a music lover, I wanted to share my passion towards vinyl records and
the special emotions that they evoke. The main insight inspiring the work was
the value of the relaxation feeling people receive after listening
to the records. In order to help relieve the stress and enhance
the immersion in the world of music, the idea was to match Diageo's
popular drinks with the world's beloved vinyl records.
As a result, a slightly nostalgic and warm visual identity was developed emphasising home-like feelings for the target audience.