Makes No Sense
Challenge
Solution
A nationwide survey by Bupa/MHFA (2019) found that 60% of British adults mistakenly believed OCD is simply about “liking things neat and tidy”.
In reality, only about one-quarter of OCD sufferers have prominent contamination/cleaning compulsions, and the remaining 75% of sufferers
with obsessions about harm, sexuality and religion see no reflection of their experience.
The awareness campaign ‘Makes No Sense’ in partnership with the charity organisation OCD UK is proposed for the worldwide OCD Awareness Week.
It explores the way obsessive thinking feels rather than what it means,
focusing on how fears alter reality without ever making sense.
Each pattern, texture, image and layout was thoughtfully designed and divided into themes to fully express each struggle shared during the initiated interview.
The textured paper used for the production, emphasises the idea of sensual learning and follows along the research preferences of the target audience who feel uncomfortable with sticky and glossy papers.
To increase engagement and visibility, the campaign
partners with UK-based businesses that actively
support mental health communities.
With every purchase, customers receive a tactile
invitation to upcoming events. Each card features
a sensory texture designed to evoke curiosity and
emphasise the senses that ‘doesn’t make sense’.
